This brand is homage to the Old West where cowboys, gold miners, gunmen and outlaws gathered with their hopes in mind. For them, exploring the West is nothing but the symbol of freedom and hope. Their typical clothing was jeans, the must-haves for cattle drivers and gold miners while being the symbol of freedom, as well as work shirts and leather jackets. “The Vanishing West” pursues the outfits of Westerners, who dreamed of getting rich at a single bound. The faded denim shows us the aspiration for the vanished frontier.